Jelena Stojanović – Psychotherapy Practice Website
Professional WordPress website for a psychotherapy practice in Graz specializing in Systemic Family Therapy. Empathetic presentation of therapy services, online appointment booking, and multilingual orientation (German/Serbian).
Project Overview
- Client / Industry: Mag. Jelena Stojanović / Psychotherapy Practice
- Completion Date: 03/2025
- Project Duration: 4 weeks
- Website URL: https://jelena-stojanovic.at/
- Technologies Used: WordPress, Contact Form Integration, Cookie Consent Plugin (GDPR), Elementor Pro, Image Optimization, Responsive Design, SEO Optimization (German/Austrian market)
- Project Type: Psychotherapy Practice Website / B2C
- Languages: German
The Challange
Positioning a Psychotherapy Practice with Intercultural Focus
Mag. Jelena Stojanović needed a professional online presence for her psychotherapy practice in Graz focusing on Systemic Family Therapy. The main challenges included:
Therapy Services & Specializations:
- Systemic Family Therapy: Communicate core competence as main therapeutic approach
- Multiple Therapy Forms: Individual therapy, couples therapy, parental counseling § 95 AußStrG
- Method Diversity: Integrate systemic approaches, REBT, cognitive behavioral therapy
- Technical Depth: Convey complex therapeutic concepts understandably
- Application Areas: Clearly present stress, anxiety, relationship conflicts, crises, self-worth
Trust Building & Atmosphere:
- Protected Space: Communicate safety and confidentiality as core values
- Empathetic Approach: Compassionate, professional tone without distance
- Personal Introduction: Present Jelena Stojanović authentically and approachably
- Initial Contact Barrier: Lower threshold for first contact
- Emotional Accessibility: Balance between professionalism and humanity
Intercultural Competence:
- Language Skills: Offer therapy in German and Serbian
- Intercultural Experience: 10+ years Austria, roots in Serbia/Belgrade
- Cultural Bridges: Emphasize understanding of different life worlds
- Transcultural Therapy: Highlight work at ZEBRA (intercultural therapy)
- Target Audience: Address people with migration background and intercultural identity
Professional Credibility:
- Education: Systemic Family Therapy (Uni Salzburg), REBT (Belgrade), Psychology (Belgrade)
- Professional Experience: 10+ years (school psychologist Serbia, Verein VIELE, ZEBRA, private practice)
- Memberships: STLP, ÖBVP, ÖAS, PsyOnline, Network Psychotherapy Styria
- Continuing Education: Communicate continuous professional development
- Specializations: Family counseling, custody counseling, systemic approaches
Practical Information:
- Location: Prangelgasse 1, 8020 Graz – communicate central location
- Appointment Booking: Enable simple online contact
- Costs & Process: Transparent information on session duration, frequency, costs
- Insurance: Clarify private practice, but partial ÖGK reimbursement possible
- Cancellation Policy: Clearly communicate 24-hour rule
Target Audience Approach:
- Individuals: People with stress, anxiety, crises, self-worth issues
- Couples: Relationship conflicts, communication problems
- Parents: Mandatory parental counseling before divorce § 95 AußStrG
- Families: Systemic family therapy for complex dynamics
- Intercultural Clients: People between different cultural worlds
Philosophy & Brand Message:
- “Psychotherapy in Graz for you with heart” – central positioning
- “More than just conversations” – depth effect of psychotherapy
- “Change begins with understanding” – solution-oriented approach
- Systemic Perspective: View relationship systems instead of individuals
- Resource Orientation: Everyone already carries solutions within
Technical & SEO Requirements:
- Local SEO: “Psychotherapy Graz”, “Systemic Family Therapy Graz”
- Data Protection: Emphasize GDPR-compliant confidentiality and data protection
- Mobile Optimization: Users often search for therapists on mobile
- Fast Loading Times: Despite high-quality images
- Contact Form: reCAPTCHA-protected, low-threshold
Design & Atmosphere:
- Calming Aesthetics: Professional, warm, inviting
- Color Psychology: Convey trust, calm, security
- Visual Language: Authentic, empathetic portraits
- Clear Structure: Clear navigation despite extensive content
- Accessibility: Accessible design for all user groups
The Solution
Empathetic Psychotherapy Website with Systemic Approach
I developed a professional WordPress website that positions Jelena Stojanović as an experienced psychotherapist in Graz with intercultural competence:
Key Implementation:
Therapy Service Presentation:
- Systemic Family Therapy: Main approach explained in detail
- Individual Therapy: Even in individual settings, it’s about togetherness
- Couples Therapy: Conflict resolution and reconnection
- Parental Counseling § 95 AußStrG: Mandatory counseling before divorce
Application Areas & Concerns:
Six main areas clearly structured:
- Stress & Exhaustion: Recharge energy, develop coping strategies
- Relationship & Family: Resolve conflicts, develop perspectives
- Anxiety: Regain control, increase quality of life
- Crises: Find orientation, emerge stronger
- Insecurities: Strengthen self-confidence, overcome self-doubt
- Inner Strength: Build self-worth, accept yourself
About Jelena Stojanović:
- Personal Introduction: Authentic, empathetic, professional
- Intercultural Competence Highlighted:
– 10+ years in Austria, roots in Serbia
– Therapy in German and BCS
– Bridge builder between cultures
– Understanding of different life worlds
Professional Background:
- Education:
– Systemic Family Therapy (Propädeutikum & Fachspezifikum) – University of Salzburg
– REBT – Belgrade Affiliate Training Center (Albert Ellis Institute)
– Diploma in Psychology – University of Belgrade - Professional Experience:
– Psychotherapist private practice Graz (since May 2024)
– ZEBRA Graz – Intercultural therapy (since July 2022)
– Hiketides Mother Tongue Salzburg – Transcultural psychotherapy (2021-2022)
– Psychotherapist private practice Salzburg (2021-2022)
– Association VIELE Salzburg – Psychologist, family counselor, custody counselor (2014-2022)
– School psychologist Serbia (2007-2013) - What Distinguishes Her:
– Empathetic, intercultural, solution-oriented
– Professional competence with empathy
– Trusting, appreciative atmosphere
– Understanding of cultural influences
– Sustainable, individual solutions
Costs & Process:
- Duration: 60 minutes (50 min. therapy + 10 min. pre/post-processing)
- Frequency: Individually adjusted (weekly, bi-weekly, etc.)
- Costs: Agreed in advance, depending on therapy form
- Private Practice: No insurance contracts
- ÖGK Subsidy: Partial cost reimbursement possible (first 10 sessions)
- Cancellation Policy: 24-hour advance notice
- Confidentiality: Legal confidentiality, GDPR
Network & Memberships:
- Styrian Regional Association for Psychotherapy (STLP)
- PsyOnline Profile
- Network Psychotherapy Styria
- Austrian Federal Association for Psychotherapy (ÖBVP)
- Austrian Working Group for Systemic Therapy (ÖAS)
Collaborations:
- Marlies Stopper, MSc.
- Mag. Sarah Janko-Matzinger
FAQ Section:
5 frequently asked questions answered:
- How does a psychotherapy session work?
- Do I need a referral?
- How long does a session last?
- Are costs covered?
- What about appointment cancellations?
Contact & Appointment Booking:
- Location: Prangelgasse 1, 8020 Graz
- Phone: +43 676 36 11 346
- Email: praxis@jelena-stojanovic.at
- Call-to-Action: “Make appointment” on every page
- Contact Form: reCAPTCHA-protected
Responsive Design: Fully optimized for mobile therapist search
Local SEO Graz:
- Optimization for “Psychotherapy Graz”
- Keywords: “Systemic Family Therapy Graz”, “Couples Therapy Graz”, “Parental Counseling Graz”
- Local references (Graz, Styria)
- Location integration (Prangelgasse)
- Structured data for healthcare providers
GDPR & Data Protection:
- Cookie Consent Plugin (Borlabs)
- Detailed privacy policy
- Confidentiality emphasized
- Confidentiality guarantee
- Legal notice
Design Elements:
- Logo design integration (Jelena Stojanović logo & lettering)
- Calming color palette
- Professional portrait photography
- Clear typography
- Structured information architecture
Special Features:
- Systemic Family Therapy as main approach
- Intercultural competence (German/Serbian)
- 6 application areas clearly defined
- Comprehensive professional background
- Network & memberships presented
- FAQ for common questions
- Costs & process transparent
- Appointment booking CTAs
- Collaboration partners introduced
- Philosophical quotes integrated
Key Features / Highlights
Technologies & Tools Used
WordPress Stack:
- WordPress
- Elementor Pro
- Contact Form with reCAPTCHA
- SEO Plugin (Rank Math)
- Cookie Consent Plugin (GDPR – Borlabs Cookie)
- Responsive Design Framework
Design & Development:
- Responsive Design (Mobile-First)
- Custom CSS
- Google Fonts
- Logo Design Integration
- SEO-Optimized Structure (Austrian market)
- Fast Loading Times
- Healthcare provider-focused architecture
- Professional portrait photography integration
Work with the best
Need a Professional Website for Your Psychotherapy Practice?
Whether individual, couples, or family therapy – I create WordPress websites that professionally present your therapeutic expertise and build trust. From empathetic communication to online appointment booking, I deliver solutions that reach your target audience.
