Francesconi – Stainless Steel Pool Manufacturer Website
Professional WordPress website for an Austrian manufacturer specializing in stainless steel swimming pools, therapy pools, and whirlpools. Features product showcase, manufacturing expertise, and B2B/B2C customer focus with ÖNORM certification.
Project Overview
- Client / Industry: Thomas Francesconi Edelstahltechnik GmbH / Stainless Steel Pool Manufacturing
- Completion Date: 05/2024
- Project Duration: 4 weeks
- Website URL: http://francesconi.com/
- Technologies Used: WordPress, Contact Form Integration, Cookie Consent Plugin (GDPR), Elementor Pro, Image Gallery, Image Optimization, Responsive Design, SEO Optimization (German/Austrian market)
- Project Type: Manufacturing/Product Website / B2B & B2C
- Languages: German
The Challange
Positioning Premium Stainless Steel Pool Manufacturer
Thomas Francesconi Edelstahltechnik GmbH, founded in 1998 and based in Kapfenberg’s High-Tech-Park, needed a professional website to showcase their premium stainless steel pool manufacturing expertise. The main challenges included:
Product & Manufacturing Focus:
- Premium Product Presentation: Showcase high-quality stainless steel swimming pools, therapy pools, and whirlpools
- Material Expertise: Communicate advantages of stainless steel (hygiene, durability, UV resistance, heat retention, minimal maintenance)
- Manufacturing Competence: Present innovative ideas, experience, competence, and passion behind each pool
- Customization Emphasis: Highlight individual, personalized pool and whirlpool solutions
- Quality Standards: Communicate ÖNORM M 7812-1 certification and quality manufacturing
Market Positioning:
- B2B & B2C Balance: Serve both commercial clients (hotels, spas, therapy facilities) and private customers
- Premium vs. Commodity: Distance from cheap pool alternatives, emphasize craftsmanship and longevity
- Technical Credibility: Establish Thomas Francesconi as engineering expert (Dipl.-Ing.)
- Austrian Manufacturing Pride: Leverage “Made in Austria” quality and High-Tech-Park location
Business Challenges:
- Long Sales Cycle: Pool purchases are major investments requiring extensive information
- Visual Demonstration: Show beauty and functionality of stainless steel pools
- Trust Building: Overcome hesitation about material choice (stainless steel vs. traditional)
- Competition: Differentiate from standard pool builders and plastic pool suppliers
Technical & Content:
- Product Portfolio Clarity: Organize swimming pools, therapy pools, and whirlpools clearly
- Benefits Communication: Educate about stainless steel advantages
- Process Transparency: Show from concept to installation
- Local SEO: Position for Kapfenberg, Steiermark, and Austrian market
- Mobile Optimization: Reach decision-makers and homeowners on all devices
Company Heritage:
- Since 1998: Communicate over 25 years of manufacturing experience
- Award Recognition: “Best of Production” award
- Member Organizations: WKO Steiermark, ÖVS, ANKÖ, Wirtschaftsbund
- Family Business Values: Personal commitment and long-term quality focus
The Solution
Premium Manufacturing Website with Product Excellence Focus
I developed a professional WordPress website that positions Francesconi Edelstahltechnik as Austria’s premium manufacturer of custom stainless steel pools and whirlpools:
Key Implementation:
Premium Product Showcase:
- Stainless Steel Swimming Pools: Main product line with custom designs
- Therapy Pools: Medical and therapeutic applications
- Whirlpools: Luxury wellness solutions
- High-quality product photography showcasing installations
- Individual customization possibilities emphasized
- Visual demonstration of stainless steel aesthetic
Manufacturing Excellence Messaging:
- Core message: “High-quality stainless steel becomes a swimming pool only through innovative ideas, experience, competence, and passion”
- Company maxim since many years
- Personal pools and individual whirlpools emphasized
- “Discover what we can do for you in pool and swimming pool construction”
Stainless Steel Benefits Education:
- Easy Maintenance & Care: Particularly easy to maintain and clean
- Hygiene: Hygienic material properties
- Durability: Very resistant to weather influences and UV radiation
- Heat Retention: Reflects sunlight for pleasant warmth while minimally transferring heat to structure
- Longevity: Long-lasting investment
- Educational content explaining advantages over alternatives
Company Credibility & Heritage:
- Founded 1998 – over 25 years of experience
- DI Thomas Francesconi (Dipl.-Ing.) – engineering expertise
- Located in High-Tech-Park Kapfenberg, Steiermark
- “Best of Production” award winner
- ÖNORM M 7812-1 certification
- Member organizations: WKO Steiermark, ÖVS, ANKÖ, Wirtschaftsbund, Creditreform
Target Audience Approach:
- B2B: Hotels, spas, therapy facilities, commercial installations
- B2C: Private homeowners seeking premium pool solutions
- Emphasis on personal service and custom solutions
- Long-term partnership approach
Professional Design:
- Clean, modern aesthetic reflecting high-quality manufacturing
- Product-focused layout with high-quality imagery
- Professional yet approachable tone
- Technical credibility balanced with accessibility
Contact & Engagement:
- Clear contact information
- Consultation inquiry options
- Office: High-Tech-Park 21, 8605 Kapfenberg
- Phone: +43 3862 34664
- Email: office@francesconi.com
Responsive Design: Fully optimized for decision-makers and homeowners on all devices
Austrian Market Optimization:
- German language throughout
- Local references (Kapfenberg, Steiermark)
- Austrian quality manufacturing emphasis
- Regional SEO optimization
Special Features:
- Premium stainless steel pool focus
- Manufacturing excellence positioning
- ÖNORM certification display
- Over 25 years experience emphasis
- Custom solution focus
- B2B and B2C appeal
- Engineering expertise (Dipl.-Ing.)
- High-Tech-Park credibility
Key Features / Highlights
Technologies & Tools Used
WordPress Stack:
- WordPress
- Elementor Pro
- Contact Form Integration
- Image Optimization Plugin
- SEO Plugin (Rank Math)
- Cookie Consent Plugin (GDPR – Complianz)
- Caching Plugin
- Responsive Design Framework
Design & Development:
- Responsive Design (Mobile-First)
- Custom CSS
- Google Fonts
- SEO-Optimized Structure (Austrian/German market)
- Fast Loading Times
- Product-Focused Architecture
- Professional Photography Integration
Work with the best
Need a Professional Website for Your Manufacturing Business?
Whether you manufacture pools, industrial equipment, or specialized products, I create WordPress websites that showcase your expertise and attract quality B2B and B2C customers. From product presentation to certification display, I deliver solutions that build authority.
